A significant shop has discovered new-found investigation that explains that weather girl Petroula Kostidou is having a significant influence over the purchasing habits of this region .
When she wears winter season layers and scarves while reading the weather conditions outlook, sales of winter season clothing grow the exact same day.
So great is the trend that her selection of winter season apparel seems to have a increased influence in product sales in comparison to a six degree drop in temperatures, figures show.
No person in Britain seems to believe that winter season has arrived right up until they see Petroula wearing a headscarf and ear muffs.
"We're calling it the 'Weather Girl Effect' and it's delivering a warm front to product sales on the High Street."
The results surfaced while retail outlet was doing annual consumer analysis right into shoppers' buying behaviour for winter season layers, caps, scarves and mitts.
Having the ability to foresee exactly when demand for winter wear will rise will allow for the store to order well ahead of time, preserving hundreds of thousands of money in manufacturing fees and storage expenses.
The investigation confirmed that:
- Winter season overcoat sales begin to rise in case outside temperatures drop below 15 degress fahrenheit on three consecutive days and nights.
- Product sales of scarves boost any time temperatures drop below 10 degress fahrenheit.
- Gloves sales leap when the mercury falls to just six degrees.
- A drop to 8 degress fahrenheit sets off a rush by women for winter under garments. Males require another eight degree fall in temperatures before they too opt for comfortable Long Johns.
Men weather forecasters possess hardly any effects over product sales in anyway.
We have appear to believe that in case Petroula Kostidou go through the forecast wearing a swimwear, swimwear product sales would skyrocket even if it was raining outside.
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